The United States of America represents one of the most developed and lucrative sports markets in the world with leagues and franchises that are some of the most profitable and advanced. Cricket is a very popular sport in the USA. On any weekend, more than 200,000 Americans play the game. There are over 48 established United States cricket leagues with 968 USACA member clubs representing approximately 30,000 registered players plus up to 15,000 additional unregistered players who play on a regular basis.The United States has been cricket’s second highest broadcast revenue earner in the world next to India, as a result of expatriates from major cricket playing countries. Central Broward County Park, a multi-purpose stadium in Lauderhill, Florida, has ICC One Day International status and is capable of hosting international matches with 20,000 seats.To tap the earning potential of the game in US market, a vibrant domestic T-20 league along with staging of regular full member, ICC approved matches will form the basis of CHALLC’s commercial platform. This provides an “end-to-end” solution to United States Cricket.

The commercial rights to cricket in the United States are traditionally held by the United States Cricket Association, an Associate Member of the International Cricket Council (ICC). CHALLC, a limited liability company registered in Delaware USA, is a joint venture between United States of America Cricket Association (USACA), New Zealand Cricket (NZC), Top Bloom Corporation Limited (Top Bloom), Podar Holdings International Pte Ltd and Insite Organisation (Insite). It has the backing of the International Cricket Council (ICC) and the support of current players through the Federation of International Cricketers Association (FICA).

With the exception of games arranged by USACA for the national team and for the development of cricket, CHALLC has licensed exclusive commercial rights to stage cricket in the United States.